A big clamor of all the western PS3 fans has finally been answered...somewhat. After months of envying their japanese counterparts over the various colors they get for their PS3s and controllers, they'll be able to acquire new colors. Sony will release blue and red colored Dualshocks in October this year, so if you're tired of seeing your black DS3 you might consider a change. Of course, if red and blue are not your colors, there's always the chance of importing the Japanese Ceramic White one, or waiting till Sony finally releases that in the West

No news yet of differently colored PS3s to be released here

Source (and more screens): Engadget