11/05/09, For release by FADE, LLC.

Data compiled for October 1st through November 2nd

With the 'Summer of Arcade' promotion two months behind us, Xbox Live Arcade is experiencing a dip in sales with no new major heavy hitters since the massive promotion in July and August of this year. Old titles continue to roost toward the top of the list, while South Park: Lets Go Tower Defense Play! was the best selling new addition of the month.

Sales were off 25% during the same period last year, earning $5.3 million USD among all available titles compared to $7.0 million USD last year.

Only South Park managed to land in the top 10 list in terms of revenue for the month, with a solid 45,000 units sold during the tracking period. It debuted alongside new episodes on October 7th.

Trials HD continues to see incredible sales, as we estimate that 350,000 units have been sold since its launch in August of this year. Although it is not the fastest selling title of the year, it has held consistently high marks since it launched. It's performance is strikingly similar to Castle Crashers which has seen solid sales numbers month in and month out. Battlefield 1943 ranked #2 in overall revenue, up from #3 last month. It reduced its monthly sales numbers by 35% from the month prior, but should stabilize going forward.

Top 10 Games, by Revenue for October 2009:

Forecast:

After 2 months of reduced sales, we believe that through a strong release schedule and more hardware sold, Xbox Live Arcade will see increases versus October, as was the case with 2008. We anticipate growth of 20-30% over October to $7.0m USD or more, depending on the types of titles released. 2009 will easily surpass 2008 in terms of overall revenue, reaching no less than $100 million USD in 2009 compared with $90 million USD in 2008.

Methodology:

Xbox Live Arcade sales are calculated via Xbox Live Gamertags, Leaderboards, and FADE polls.

Contact:

Please visit FADELLC.com for the listing of our products, or contact Sales@FADELLC.com concerning full reports. The full October 2009 report for Xbox Live Arcade is expected to be available by November 20th and contains full listings for over 240 titles available on Xbox Live Arcade, including data for delisted titles.