The gaming community has been divided in two sides: Those who hate and those who love the latest instalment of the Call of Duty franchise: Modern Warfare 2. Some gamers see Robert Kotick's approach to the game (Raising the game's price, taking out dedicated servers, and the list goes on...) as an affront towards the gaming industry while others look at it as a fitting way to profit from a succesful franchise.

Activision's exec, CFO Thomas Tippl, added fuel to the internet discussion in BMO Capital Markets Conference the past week, when asked about the astounding profits on World of Warcraft's subscription fees:

It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetize the online gameplay. There's good knowledge exchange happening between the Blizzard folks and our online guys.

We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that. I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call of Duty.

Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that.

Whether or not this will come true, this game's impact on the gaming industry will be discussed for years to come

Source: Kotaku

Article originally submitted by Flow