80 percent, no more, no less, is the marketshare of the Wii among the 11.7 million of female gamers in America. That accounts for roughly 9 million gamers - compare it to the shares of the X360 and PS3 - 11 and 9 percent respectively, which dwarfs both completely at an impressive 4:1 ratio.

The data has been revealed at a BMO Capital Markets event for game companies and investors by Nintendo of America president Reggie Fils-Aime, following a research the company had conducted on the subject, in an effort to show just how much success Nintendo has achieved in expanding the market.

The data was presented in the form of pie chart slides (above). The first one shows percentage data of so called "primary gamers", a definition Fils-Aime explained as "the main users of the console". It shows one fourth of all users being females. The second slide revealed the marketshares of each company in the female primary gamer field - a chart Nintendo must be very proud of... and hey, not without a reason. It's not like we didn't know Nintendo had a major advantage in the "girl gamer" aspect, but I don't know how much of us actually expected it to be that big...

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